Diageo
The programme that has been designed has really brought to life the principles of Category Development in a simple, effective and very understandable way. It is apparent that a great deal of thought went into making this such a well constructed and successful series of training events.
Each module is very practical and hands on with a good blend of theory, group work, case studies and fieldwork with the ideas and materials being accessible to all the participants and their managers alike.
You can tell from participating in the training events that as much thought and effort has gone into researching, planning and preparation of the materials as the actual delivery of the training, which is in itself highly professional. The whole audience was completely engaged, enthusiastic and fully participative during each event and is testimony to the total commitment of the delivery team.
